Bollywood must wake up and smell the coffee: Namrata Joshi | Nagpur News


Namrata Joshi (L)

Nagpur: This is a crucial time for the mainstream Bollywood audience to wake up and smell the coffee and come up with original ideas for cinema, said journalist and film critic Namrata Joshi at the Vidarbha Literary’s first preparatory event. Festival (VLF) 2022 to be held in February. The event is supported by The Times of India.
The interaction with Joshi took place at Mimosa Hall, Chitnavis Center on Saturday. It was moderated by Ruta Dharmadhikari, head of the English department at LAD College and film specialist. VLF President Hemant Lodha and Secretary Sachin Jahagirdar were present.
Speaking about film journalism, Joshi said, “We come to identify film journalism as film criticism. Cinema needs to be covered in a more holistic way, just like people cover politics, business, health, etc. context in which it emerges.
Joshi has served on the Critics’ Jury of FIPRESCI, the Munich-based International Federation of Film Critics, at several film festivals around the world. Describing the experience of being a member of the jury, Joshi said: “What it mainly involves is meeting other critics from all over the world, seeing how people see films differently, how your opinions are taken. , then try to see if you can come to a consensus to choose a great movie.
Joshi has so far served on the jury in Trivandrum, Moscow, Cairo, Cluj, Toronto and Aurangabad.
‘Reel India: Cinema off the beaten track’, written by Joshi, tells the story of the passion for cinema that reigns in every nook and cranny of the country. Responding to Dharmadhikari’s question about the type of cinema a small Indian town produces, Joshi said, “We have exhausted the stories in Delhi, Mumbai, Bengaluru, Chennai and Kolkata. The real and transformative India is in these small towns. I see so much passion and dynamism in spaces that did not come to my eyes. As journalists, we need to dig deeper.
Emphasizing the impact of Covid on movie viewing, Joshi said: “In the aftermath of the pandemic, there is a whole new journey that must be taken as the world has changed dramatically. I’ve always been a person on the big screen, but over the last and a half years I’ve become familiar with streaming platforms. Consumption of cinema has radically changed.

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