Discover the hidden treasures of Japan: a spectacular cultural heritage, in unity with nature

TOKYO, March 1, 2022 /PRNewswire/ — In February, the Agency for Cultural Affairs, in cooperation with the Japan National Tourism Organization, revealed additional special content featuring exclusive destinations for its Japan Heritage website. Content helps provide a more relaxed travel experience; soak up the local atmosphere and delve deeply into Japan Heritage’s unique combination of historic traditions and bold innovation. Additional pages prominently feature photos by a famous Japanese photographer and stunning high-definition video, creating the feeling of being virtually transported to Japan. As with all Japanese heritage content, there is an emphasis on sustainability and the preservation of the country’s cultural heritage.

Official Japanese Heritage Site: Special Content

Official Japanese Heritage Site: Special Content

The new special content page highlights the harmony between culture and natural landscape in a place where land meets sea. Hidden on the fringes of the Kii Peninsula, the Ise-Shima region is torn apart by coastal bays and inlets, Pacific intrusions inland. The blue waters of Ago Bay aren’t just a scenic backdrop; they house some of from Japan the most delicious seafood, such as spiny Isebi Lobster. Discover the centuries-old tradition of ama divers, intrepid women who venture into the depths of the ocean to harvest the region’s abundant shells and seaweed. Although mountainous and remote, this rugged coastline can be toured in comfort, as Ise-Shima has some of the most luxurious and secluded resorts in Japan.

Special content #3: Where the land meets the sea, discover the heritage of ama divers

Once found through JapanIse-Shima is home to many other ama divers. the ama live in close harmony with nature – diving into the inky depths without any modern scuba gear, they instead rely on their in-depth knowledge of the sea and weather conditions to make their dives successful. A typical catch includes abalone shells, turban shells and seaweed, although the ama are careful never to take too much and disturb the delicate marine ecosystem – a form of sustainable fishing dating back at least to the 8th century, when ama divers were mentioned in Man’yoshu poetic compilation. Today you can join ama divers underwater while they practice their craft or sit with them in their amagoya huts where they rest after dives, grilling fresh shellfish and telling unique stories of ama the life.

The observation deck at the top of Mount Yokoyama offers stunning views of Ago Bay and its many islands.

Special content (English version):


Official Japanese Heritage Site: Japan Heritage is a project focusing on various historical cultural assets through Japan, from those famous across the world to hidden gems known only to a select few. The website offers in-depth reports, stunning video and virtual reality content, descriptions of the historical backgrounds of cultural assets, and much more. Links are provided to download many of these contents for free.

Japan National Tourism Organization (JNTO) Japanese Heritage Site (English version):

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