Whether it’s the desire to avoid the “hassle of packing” bulky or bulky clothing, or the reality that you can only hit the slopes once a year, renting your ski gear can make a lot of sense, both financially, logistically and ecologically.
That’s the idea behind the expansion of “Outerwear on Demand,” an apparel rental program from fabric maker Gore-Tex that’s now available at 15 select resorts and outlets across North America, with plans to add more reCommerce opportunities in the future.
Calling rental apparel the “best choice” for consumers looking to combine convenience, performance and changing weather conditions, Gore-Tex said the program marks “the next step in making outdoor winter sports easier.” air.
“We set out to create a line of highly technical, highly durable apparel that will stand up to frequent use and cleaning,” Chris Brennan, product specialist – innovation, Fabrics Division at Gore-Tex said in a statement, calling the reCommerce choose a “practical alternative to shopping when it comes to gearing up for winter adventure”.
While renting skis, boots, poles and a helmet (or comparable snowboarding equipment) is a standard business on the slopes, the idea of renting your clothes is a whole new option.
But with a typical ski jacket costing between $300 and $800 at a variety of outerwear retailers and e-commerce sellers, plus an equivalent investment in a quality pair of pants, the fractional cost of gear leased versus outright purchase is an attractive option. it also makes the expensive winter sport a little more accessible.
From dresses to games
The Gore-Tex reCommerce program comes at a time when all kinds of retail brands and designers are embracing circular commerce to give consumers – especially young people – an option they increasingly want and need. need.
Last month, for example, fashion house Oscar de la Renta announced plans to expand its Encore resale division, into a high-end segment that includes reCommerce players such as The RealReal, Poshmark and thredUp, whose the value is now estimated at $130 billion.
“We see resale as a way for us to acquire new customers and, more importantly, to retain existing customers,” said Oscar de la Renta CEO Alex Bolen, calling reCommerce a “fundamental change in the luxury fashion” where second-hand clothes have gone from consumable status. or a disposable product to an asset that can be resold – especially higher priced clothing.
And it’s not just apparel, as many other industries are also hearing the call from consumers to rethink the way they make and sell their products. UK-based MusicMagpie, for example, is expanding its stable of second-hand equipment, from cellphones and tablets to Xbox or PlayStation game consoles.
This is all part of a larger trend, with PYMNTS CEO Karen Webster profiled in early January predicting that the resale space would undergo a burst of expansion and a range of innovations to make the format more available and easier for consumers to negotiate than ever.
“2022 will be the year luxury brands fight back and use payments to help them reinvent the recommerce experience,” Webster wrote in his 10-point digital transformation outlook released Jan. 10.
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Whether goods are resold in physical locations near major ski areas, or through upstart platforms such as StockX that resell sneakers, or through third-party sellers that handle the process for brands, it’s clear that the ” hot novelty” in retail is actually not new at all.